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Subway Strategy For Sandwich Restaurant Chain
Jul-Aug Issue, 2006 (Vol 3. Issue 3.)
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Subway, sandwich restaurant chain from the US, plans to increase its presence in Malaysia by having 12 franchised outlets by the end of this year.

It aims to open eight outlets this year, in addition to the four that are located in the Klang Valley. The latest outlet was opened in Leboh Ampang, while the next one is scheduled to open in Penang by end of this month.

The start-up cost is from RM250,000, including the franchise fee of $10,000 (US). The size of an outlet could vary between 500 sq. ft. and 1,000 sq ft.

Subway faces competition not only from other sandwich chains such as O'Briens Sandwich Bars and Delifrance, but also fast-food chains such as McDonald's, Burger King and KFC.
Currently, there are about 25,000 Subway franchises in 83 countries and territories. Last year, Subway posted worldwide sales of $9.5 billion

 
 
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