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Nature’s Essence To Enter Salon Business
March - April Issue, 2008 (Vol 5. Issue 1.)
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Nature’s Essence, one of the fast-growing personal-care brands in the country, will soon open exclusive Nature’s Essence salons. The first salon will be launched in Ludhiana, followed by another one in Amritsar. A flagship salon is expected to open at SelectCity Walk mall in New Delhi by July.

The salon will use only Nature’s Essence brand for all services. It is also an effort to promote the herbal products, announced Saurav Nanda, Executive Director, Nature’s Essence. Around six openings are lined up for non-metros, soon. The salon has an agreement with Cory Walia, a famous Bollywood make-up artist, to train aspiring beauty and make-up artists. After completion of training, the firm may absorb few of them, said Nanda.

The company had recently launched Coloressence, a colour cosmetics range under the Nature’s Essence umbrella, which will be available only at the Nature’s Essence salons, certain beauty parlours and make-up studios.