Cogito Consulting, the independent brand consulting company from the Draftfcb-Ulka group will now offer specialist retail advice to aid marketers and retail companies maximise on the retail boom. Cogito Consulting and the shopper marketing division of Draftfcb will be bringing global tools and learnings to the Indian market. As part of this initiative Jim Lucas, Executive Vice-President and Director Shopper Marketing Division, is in India to share his learning on retail. Lucas has helped retailers, manufacturers, and service providers to motivate shoppers through value-added experiences.