The rapid growth of Rs 35,000-crore
entertainment industry has spawned
hot new trends of multiplex cinema,
home video, DTH, gaming and family
entertainment centres; providing great
scope for profitable retailing or
for that matter franchising business.
Deepa Thomas takes a close
look at the evolving situation.
The
17th annual International Franchise Expo was held
at the Washington Convention Center in Washington,
D.C. from April 11 to 13 this year. The presence
of more than 327 exhibitors, 9290 domestic and
1639 international visitors, made the whole show
a grand success.
Franchise
Opportunity: Jockey- The Inside Story
The
120-year-old innerwear giant which has many firsts
to its credit has always looked for franchisees
who believe in brand. It considers the working
operations culture critical because then the franchisee
understands the internal modules of the brand
and all he needs to do is understand the priorities
in terms of needs of the consumers. By Priyanka
Kapoor.
Franchisor
Speak: Khaitan Group Fanning Out
Viewers
of the ‘only Doordarshan’ days were
fed on the popular slogan, “Khaitan fans-naam
hi kafi hey” (the name is enough). Over
the years, new players have entered the fan business
and to counter competition, Khaitan has diversified
by manufacturing many other electrical goods.
Sunil K. Khaitan, Vice-Chairman & MD of Khaitan
Electricals Ltd, talks about the retail blueprint
of his company and about the successful franchise
model. By Deepa Thomas
Success
Story: Tailor-made to customers’ needs
Delhi-based
brothers R.S. Ahluwalia and M.S. Ahluwalia are amongst
the first and best performing franchisees of Koutons,
the leading discount franchisor and apparel manufacturer.
Their success mantra is plain and simple – extend
personalized service to customers and understand their
needs. By Neha Nagpal
Licensing:
Archies To Create A ‘Bear Market’
With Fizzy Moon
With
60% of market share in the social expression
industry, Archies is now looking at ways
to innovate. With a boom in retail sector
and youngsters having money to splurge,
the company is moving in the right direction
by bringing in foreign brands to the country.
By Deepa Thomas
Emerging
Franchisor: Zapak Gamesplex
Even
as the ‘gaming’ revolution takes India
by storm, Zapak Digital Entertainment Ltd., a
division of Reliance ADAG and the country’s
largest gaming brand is on the lookout for franchisees.
“Our Franchisee needs to have just 300-500
sq.ft. retail space, should be well-networked
in his area and should possess an enthusiastic
and futuristic attitude,” says the company’s
COO, Rohit Sharma in an exclusive interview. By
Rajesh Kulkarni
Franchising
Exit
Clause Franchisees Need An Honourable
Exit Clause
Nagarajan
Subramaniam,
Managing Partner,
En Theos Consulting
CRM
All
Space, No Soul?
Syamant
Sandhir, FutureScape
Q & A Franchising
Franchising
Problems and Solutions
Kapil
Mohan,
Alliance Director
Jones Lang LaSalle Meghraj
International
Needed
Inputs For Indian Franchising
DR.
AUDESH PASWAN,
Associate Professor (Marketing)
University of North Texas
Legal
Infringements
Of Trademarks Is Punishable
SUMES DEWAN,
Partner with Delhi-based law
firm K R Chawla & Co.
The
17th annual International Franchise Expo was held
at the Washington Convention Center in Washington,
D.C. from April 11 to 13 this year. The presence
of more than 327 exhibitors, 9290 domestic and
1639 international visitors, made the whole show
a grand success. 
The
120-year-old innerwear giant which has many firsts
to its credit has always looked for franchisees
who believe in brand. It considers the working
operations culture critical because then the franchisee
understands the internal modules of the brand
and all he needs to do is understand the priorities
in terms of needs of the consumers. By Priyanka
Kapoor. 
Viewers
of the ‘only Doordarshan’ days were
fed on the popular slogan, “Khaitan fans-naam
hi kafi hey” (the name is enough). Over
the years, new players have entered the fan business
and to counter competition, Khaitan has diversified
by manufacturing many other electrical goods.
Sunil K. Khaitan, Vice-Chairman & MD of Khaitan
Electricals Ltd, talks about the retail blueprint
of his company and about the successful franchise
model. By Deepa Thomas 
Delhi-based
brothers R.S. Ahluwalia and M.S. Ahluwalia are amongst
the first and best performing franchisees of Koutons,
the leading discount franchisor and apparel manufacturer.
Their success mantra is plain and simple – extend
personalized service to customers and understand their
needs. By Neha Nagpal 
With
60% of market share in the social expression
industry, Archies is now looking at ways
to innovate. With a boom in retail sector
and youngsters having money to splurge,
the company is moving in the right direction
by bringing in foreign brands to the country.
By Deepa Thomas 
Even
as the ‘gaming’ revolution takes India
by storm, Zapak Digital Entertainment Ltd., a
division of Reliance ADAG and the country’s
largest gaming brand is on the lookout for franchisees.
“Our Franchisee needs to have just 300-500
sq.ft. retail space, should be well-networked
in his area and should possess an enthusiastic
and futuristic attitude,” says the company’s
COO, Rohit Sharma in an exclusive interview. By
Rajesh Kulkarni 
