Franchising: The Key To The Future Of Malls

With the mall mania gripping smaller cities and towns and with major Indian corporate retailers chalking out elaborate expansion plans, organized retailing is on a fast track. A recent study done by Knight Frank India indicates that by 2007, about 75 m sq ft of mall space would be available in India, with Mumbai, Pune, NCR, Bangalore and Hyderabad taking the lion's share of 74 percent. The balance 26 percent will be made up by cities like Kolkata, Chennai, Ahmedabad, Jaipur, Nagpur, Lucknow, Indore, Ludhiana and Chandigarh.

                   
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The Complex Way To Growth In Franchising

How does a franchise operation bear fruit? What is the ideal relationship, if any, between a franchisor and the franchisee? Is there a basic formula for success? Answers to these questions are certainly not clear-cut; they invariably lead to expositions from different angles, based on individual experiences. There may somehow be a common thread but permutation and combination of various opinions are unavoidable.
Five top-of-the-line personalities of the business world dissected the subject in a panel discussion initiated by Franchise Plus and they were C.Y. Pal (Chairman of Cadbury's India and president of FAI), Paul Merrifield (CEO, Hot Brands International, UAE), Ratan Jalan (CEO, Apollo Health and Lifestyle), Ravi Dige (V-P, Aptech Ltd) and R. Parthasarathy (Executive Director, CADD Centre).

   
“A Recipe For Success

Hotbrands International of Canada markets a unique range of ethnic food concepts and has recently forayed into the Indian market with their variety of restaurant formats that include Indian, Chinese, Italian, Thai, Japanese and Mongolian menus. The company entered the Indian territory last year with their first outlet in Mumbai's In Orbit mall and now plans to set the ball rolling for a 250-strong franchisee network across the country by 2008. Paul Merrifield, CEO, Hotbrands International, talks to Priyanka Kapoor about his company's growth plans, its challenges and future prospects.

 
Wal-Mart Knocking At The Retail Door

The visit to India of John Menzer, international president of US-based Wal-Mart, the world's largest retailer, and his meeting with the Prime Minister have fuelled the speculation that despite resistance from politically strong quarters, the multi-national company may well enter India.
The Arkansas-headquartered $288-billion Wal-Mart is peculiarly positioned as far as entry into the Indian retail market is concerned.

 
Gifts That Greet, Flowers That Flatter

The gift and flower industries are together worth Rs 950 crores and have been growing steadily, albeit slowly, in India over the years. The changing retail scenario, marked by mushrooming of malls, online booking, sale at petrol pumps and compulsions of lifestyles driven by western concepts, augurs well for a segment which deals with the finer things of life. Priyanka Kapoor reports.

The UAE: An Oasis Of Franchise Opportunities

The UAE, which has an access to lucrative Middle East, the sub-continent and African markets with a combined population of 1.4 billion people and a combined GDP of $1.9 trillion, is an ideal place for the franchise sector.
Dubai, the commercial hub of the UAE and the fastest growing city in the world, has evolved into something of a pilgrimage spot for shopping zealots the world over. One need only cruise along Dubai's colourfully illuminated highway, Sheikh Khalifa Zayed Road, to catch a glimpse of the glitz and glamour of this city of souks (marketplaces).

 
March Of The Retail Brigade

On the surface, the indices mirror a resurgent India, auguring well for the retail real estate sector. These include an anticipated annual growth rate of 7% a year, sufficient food stock , 25% rise in exports this year, forex reserves at $40 billion, increased consumer spending and proliferation of shopping centres. Large format malls have sprung up in all major cities but degrees of development vary a lot within the urban areas. But support to the retail boom is indeed important.When you give a gift, it symbolizes a sentiment and confirms a relationship.The same is with flowers, the bouquets representing personal emotions irrespective of the occasion.

 
Does The Absence Of Industry Status Hamper The Growth Of Franchising?

High investments and long break-even periods in retail have always discouraged investors. Franchisors and those associated with the business model feel that granting industry status to franchising would mean easier financing options and help the business grow.
C. Gopalakrishnan, MD, Nilgiris Franchise Pvt. Ltd.
Kamal Oberoi, Business Head, Da Milano
Gurpreet Gulri, Country Manager, Subway
Ashish Kapur, MD, Yo China!
Brotin Banerjee, COO, Barista
Jairam Benan, CMD, Sagar Ratna


International
Dr. Audesh Paswan
Associate Professor (Marketing) at the University of North Texas


Franchising
Ritesh Vohra
First Franchising Pvt. Ltd.  


CRM

Syamant Sandhir
FutureScape
 
 

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An exchange4media and First franchising joint venture.
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